Our Story
Our Vision
Product Reviews
Our Vision
Our vision is to revolutionize the beauty world by bringing you cosmetics that make you glow, inside and out. We want to inspire you to celebrate your unique beauty, while caring for your skin and the earth. Imagine affordable makeup that's good for your skin, the planet, and your wallet - we're making clean, green cosmetics fun for every
Our vision is to revolutionize the beauty world by bringing you cosmetics that make you glow, inside and out. We want to inspire you to celebrate your unique beauty, while caring for your skin and the earth. Imagine affordable makeup that's good for your skin, the planet, and your wallet - we're making clean, green cosmetics fun for every woman! Join us on this heartfelt mission to shift the beauty industry into one that empowers you to look as radiant as you feel. When you look good, you feel good - and your happiness is our top priority. Let's spread joy through safe, sustainable beauty that anyone can access. The future looks bright and beautiful!
Our Origin
Product Reviews
Our Vision
We're beauty junkies on a mission - and we have been for over 25 years! When our team of cosmetic crusaders met way back in the 90s, we bonded over our passion for healthy skin and makeup magic. Fast forward to today and we've combined our over two decades of expertise to help you find the perfect products. We're the super-sleuth seekers
We're beauty junkies on a mission - and we have been for over 25 years! When our team of cosmetic crusaders met way back in the 90s, we bonded over our passion for healthy skin and makeup magic. Fast forward to today and we've combined our over two decades of expertise to help you find the perfect products. We're the super-sleuth seekers of cosmetic perfection, using our skincare science background and serious product analysis abilities to find you the best of the best. From luxurious lotions to luscious lipsticks, we've scoured the globe to curate clean, green cosmetics that actually work while pampering the planet. We believe looking good should feel good too - our products are as kind to skin as they are to the earth. Led by women, for women, we know first hand that safe, sustainable beauty should be fun! Join our joyful journey as we spread our sparkle far and wide.
Product Reviews
Product Reviews
Product Reviews
When it comes to product reviews, we don't mess around! Our eagle-eyed team of beauty experts take testing very seriously. With over 25 years reviewing the latest skin care crazes and makeup must-haves between us, we know good formulas from gimmicks. Every product that ends up in your hands has gone through our comprehensive 4-step review
When it comes to product reviews, we don't mess around! Our eagle-eyed team of beauty experts take testing very seriously. With over 25 years reviewing the latest skin care crazes and makeup must-haves between us, we know good formulas from gimmicks. Every product that ends up in your hands has gone through our comprehensive 4-step review process. We kick things off in the lab, checking that science meets skin's needs. Next up is real life product testing - on ourselves! Our diverse review panel tries items extensively to see if claims meet reality. We're hands-on, giving honest feedback from skin type matches to long-term benefits. Once products pass lab and body inspection, we consider planet impacts too - checking sustainability standards are upheld. Finally, wellness warriors analyze emotional factors -do these products inspire joy and confidence? It's only once items pass our science, skin, sustainability and self-love tests that you'll see them in our collection. Think of us as your beauty support squad - here to happily guide you towards cosmetics perfection!